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Successful Cold Calling For Job Seekers

by Beverly Aarons 9. April 2012 10:04

Taking your job search to the next level often involves doing things that others won’t do.  One of these things is cold calling. Much like public speaking, some job seekers would rather parachute from a plane that cold call; but if done correctly cold calling can help you make the connections you need to find work.  But what exactly does a job seeker need to do if they want to get cold calling right?  Below are a few tips:

1.      Remember that the cold call is NEVER about you. You’re not calling the employer to let them know how wonderful you are, you’re calling to offer solutions to their problems.  The most effective cold calls start out with addressing the employer’s challenges and then letting them know how you can offer a solution.  The best way to look at it is that you’re selling a product and if you want to make a sale you need to make clear how it benefits the consumer (employer).

2.      Don’t go into the cold call blindly.  Any job seeker using cold calling as a tool should do their homework about the company they’re calling.  Take the time to at least find out the name of the person in charge of hiring.  Next, you should discover the company’s current challenges and triumphs.  If you can do those two things you will increase your chances of having a successful cold call.

3.      Make the gatekeepers your allies.  Receptionists, secretaries and other middle-men and women are there to protect the decision makers from time wasters. They will want to vet you before allowing you access to the hiring manager.  Your best strategy is honesty and preparation. Be prepared to provide a succinct and convincing reason why they should connect you to the person with whom you want to speak.

4.      Warm up the contact before calling.  The best cold calls are those that aren’t cold at all.  To warm up a call, connect with the decision maker via social media before you call their office.  Follow them on social networks and interact. If you’re attending in-person industry \ events be sure to spend to some building a relationship with decision makers you may want to connect with in the future.  If you make a cold call to that person, you can say “I met Mr. X at the attorney’s event last week…” That will go a long way in getting you past the gatekeepers.

 


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