your job search to the next level often involves doing things that others won’t
do. One of these things is cold calling.
Much like public speaking, some job seekers would rather parachute from a plane
that cold call; but if done correctly cold calling can help you make the
connections you need to find work. But
what exactly does a job seeker need to do if they want to get cold calling
right? Below are a few tips:
1. Remember that the cold call is
NEVER about you. You’re not calling the employer to let them know how wonderful
you are, you’re calling to offer solutions to their problems. The most effective cold calls start out with
addressing the employer’s challenges and then letting them know how you can
offer a solution. The best way to look
at it is that you’re selling a product and if you want to make a sale you need
to make clear how it benefits the consumer (employer).
2. Don’t go into the cold call
blindly. Any job seeker using cold
calling as a tool should do their homework about the company they’re
calling. Take the time to at least find
out the name of the person in charge of hiring.
Next, you should discover the company’s current challenges and
triumphs. If you can do those two things
you will increase your chances of having a successful cold call.
3. Make the gatekeepers your
allies. Receptionists, secretaries and
other middle-men and women are there to protect the decision makers from time
wasters. They will want to vet you before allowing you access to the hiring
manager. Your best strategy is honesty
and preparation. Be prepared to provide a succinct and convincing reason why
they should connect you to the person with whom you want to speak.
4. Warm up the contact before
calling. The best cold calls are those
that aren’t cold at all. To warm up a
call, connect with the decision maker via social media before you call their
office. Follow them on social networks
and interact. If you’re attending in-person industry \ events be sure to spend
to some building a relationship with decision makers you may want to connect
with in the future. If you make a cold
call to that person, you can say “I met Mr. X at the attorney’s event last
week…” That will go a long way in getting you past the gatekeepers.