know that the key to effective verbal communication is mostly in the way
something is said, not so much the words used?
According to verbal communication research, a whopping 55 percent of
verbal communication is not verbal at all – it’s non-verbal. And another 38 percent of verbal
communication is purely the tone of the speaker’s voice. Below we will take a look at how recruiters can
specifically improve their tone of voice, especially when doing cold
1. Get your body language
right. Although a client can’t see you
when you’re making a cold call, body language will transmit via your
voice. If you’re slouched over while
making your calls, you can pretty much be guaranteed that your voice will sound
2. Get in the right emotional
state. If you’re bored, tired or
frustrated, these emotions will come through in your tone of voice. Smiling is an easy way of improving your tone
of voice even if you’re not feeling so great.
3. Don’t rush and don’t speak too
slowly. Sometimes nervousness can cause
a recruiter to take on an odd pace during cold calls. To avoid this, recruiters should try
mirroring the speech pace of the person to whom they’re speaking. Also include pauses so that the other person
can interject a comment or question.
4. Believe in the product you’re
selling. The feeling of confidence and
self-respect will come across clearly when speaking with clients. On the other hand, lack of confidence will
also reveal itself during a cold call.
5. Give appropriate acknowledgment
to what the client is saying. A simple,
“Okay, I understand” or a “Right, exactly” can go a long way in making your
client feel that you’re really listening to them.