Leopard Hot Spot and Law Blog


Why Writing An Effective Job Ad Is Key For Effective Recruiters

by Beverly Aarons 6. May 2010 08:36

Writing effective job ads is absolutely essential for effective recruiters who want good results in their recruiting efforts.  Below are a few reasons why writing effective job ads is so important for recruiters:

1.     Bad ads attract inappropriate job candidates.  If a job ad is not properly targeted at the type of job candidates the recruiter desires, then it is just a game of “Russian Roulette” that will determine what they get.  Effective recruiters make sure they understand their target job candidate and write their ad in a way that will appeal to that candidate.

2.     Bad ads make the recruiting process longer.  The longer it takes for a recruiter to find the right candidate for a client the more likely they are to lose that opportunity or future opportunities to other more effective recruiters.

3.      Bad ads waste the recruiter’s time, effort and energy.  Recruiters who have job ads which are vague and untargeted attract a lot of inappropriate resumes.  If there was some type of easy system for identifying and avoiding inappropriate candidates it wouldn’t be so bad; but the reality is that a recruiter has so wade through tons of resumes from inappropriate candidates  wasting valuable energy and time. Writing effective job ads will minimize the amount of time a recruiter wastes reading the resumes of candidates who just don’t fit what they’re looking for.



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