Effective marketing is about sustained, planned, and consistent dissemination of materials in a variety of media targeted to the right audience. There are many sources that talk about content and SEO, though general, they are catering mostly to the B2C marketer. In the B2B space, especially with law firm marketing; we cannot mass market or assume that we can use the same message during different parts of the buying cycle. How do you create a marketing schedule for your law firm?
When you’re starting a new job you want to get along with as many people as possible. Especially your boss. As an attorney, however, this isn’t always possible. Sometimes you need to challenge people and even disagree with people in power. So how do you disagree with your boss and still keep your job?
As established and new law firms fight for a share of the legal services market, smart attorneys are carving out niches. Here are a few tips on how your law firm can successfully target a niche market: understand your niche.
Branding your law firm is about getting your message out to potential clients. Your branding message needs to tell them about the legal services you offer and what sets you apart. Here are questions you should ask to ensure that your branding message is authentic:
Recruiting the right job candidates requires a certain level of trust. A candidate has to trust that the open position is real (read our post on avoiding fake job posts). A candidate has to trust that the job description is honest. A candidate has to trust that you will return his/her inquiry.
Hiring the right kind of person for your law firm team isn’t just about skills and experience, a great chunk of it is about character and ethics. Above all else, you want someone you can trust, who is honest, fair, and easy to work with. How can hiring managers and recruiters find ethical employees?
During your job search, you will come across dozens (hundreds) of job descriptions that give hints at what an employer expects from candidates. But how do you use the job description to answer the employer’s unasked questions and help them understand why you’re a good fit?
Getting a strong and well-connected legal recruiter in your corner can do wonders for your attorney job search. Experienced legal recruiters understand the job market and have established connections to quality law firms. But how do you win the attention of the top legal recruiters?
If you’re in the market for taking a chance on a new attorney who has world experience, consider hiring a career changer. There are many qualified attorneys who have joined the legal industry from a different career, and they can bring a significant amount of value to the table. But you’ll need to know what qualities to look for. Here are three things you should look for in a career changer.
Finding the right job candidates for your open positions can be challenging. This challenge isn’t just because “good help is hard to find” it can be because you haven’t clearly communicated position expectations, skills and abilities necessary to perform well on the job.