While a recruiter’s sales pitch should never be scripted, the talking points must be carefully crafted.  Below are a few questions recruiters should answer honestly when creating their sales pitch.

How Many Years Of Experience Do You Have?

Clients want to know if they’re dealing with a recruiting veteran or a newbie.  If a recruiter has many years of experience they should mention that fact early in their sales pitch.  On the other hand, if they are new to recruiting, they should emphasize the fact that they bring fresh insight and perspective as a new recruiter.

What Makes You Unique?

The industry is crowded with experienced recruiters, which means that selling yourself requires that you show clients how you are unique.  Make a list of all of the ways you stand out as a recruiter.  Are you faster?  Do you have an extensive list of high quality job candidates?  Do you have experience as an attorney or special understanding of the legal field?  Are you willing to make guarantees that other recruiters won’t? Whatever it is that makes you unique, include it in your sales pitch.

Have You Won Awards?

Winning awards and recognition as a recruiter can go a long way in helping you stand out. If you have received an award or special recognition for your work as recruiter be sure to include this in your sales pitch.

Do You Make Accurate Placements?

While many recruiters can get job candidates to interviews, it takes a lot more skill to get the job candidates who are a good match and who stay once hired.  If you’re a recruiter with a high placement rate and your placements have a history of staying on the job, this is critical information you must share in your sales pitch.