QR Codes (QRC) are all the rage right now. According to many inside (an outside) the recruiting field if you don’t get a QR Code program or strategy you will find yourself left in the stone age.  But wait – is the QR Code phenomenon mature enough for recruiters to invest time and money into branding campaigns that rely heavily on the technology?  Below are three reasons why recruiters shouldn’t spend too much time with QR codes, at least not yet:

QR Codes Haven’t Reached A Saturation Point

Yes, there is a big push in some industries to integrate QRC into just about everything they do; but the vast majority of mobile phone users don’t use this technology.  Recruiters need to make sure they are using technology that helps to widen their market exposure not limit it. 

QRC Is Still Complicated

In order for technology to become seamless and intuitive, the end user needs to have an easy experience using it.  At this point, QRC requires too many steps on the part of the end user to be of any real use to recruiters.  Most mobile phones don’t come with QRC technology, which means that to view QRC data the end user must download the app.  Even after downloading the application, some QRC data can be difficult to decipher.

QRC Not Proven To Improve Recruiter Process

Remember, before adopting any technology make sure it will serve your needs.  At this point, QRC has not proven to provide any extra benefits to recruiters, especially because the number of users is still limited. This is not to say that QRC technology has no potential.  The technology could make the recruiting process easier once it has reached a saturation point and it’s made easier to use.