Just like any type of business, marketing is the fuel that the runs the engine of any successful job search.  The first thing job seekers need to understand about marketing is that it’s not sales.  While sales is an important component of marketing it is just one of those components (albeit an important one).  In this multiple part series we will explore how job seekers can effectively create and launch a job search marketing plan.  Let’s start with creating a strategic marketing plan. Below are a few crucial questions job seekers should ask when creating their plan:

1. What do I have of value that employers are looking for?  To begin, do a quick brainstorm of the types of skills and experiences employers want.  Don’t stop to research yet; rely on your industry knowledge. Then assess honestly which of these skills you possess.  Write down your list.
2. What type of job do I want now?  Get specific. Don’t just say, “Any job that pays.” And don’t put down multiple jobs.  Pick one type of job and stick with it for the purposes of this exercise. Once you have a job title, go back to question number one and answer the question again. 
3. Which skills do I lack?  This is where you must be honest. Once you identify which skills you lack, come up with a plan to compensate or train to acquire those skills.
4. Who is hiring?  Make a list of employers who are actively hiring.  This will take a little research on your part.  The list doesn’t need to be long, just long enough to get you started. Don’t know who is hiring?  Use your contacts, including relationships with recruiters to get the latest information on companies who are hiring.
5. How do I get an interview with employers who are hiring?  Sending an unsolicited resume and cover letter is probably not the right answer. While answering job ads are a part of your job search, they should not be the only part.  Make a list of events employers will attend and schedule time attend too.