One of the biggest turn-offs for top performers is that the process to apply through recruiters is difficult.  A matter of fact, the more difficult an application process, the more likely only the most desperate job candidates will bother to apply.  Below are a few tips on how recruiters can make their application process a lot easier:

1. If you’re using an online registration system, only require the minimum amount of data to create a profile.  For example, asking for only a name and email address will give job candidates a quick way to register and an opportunity to come back later and add more critical information such as their resume.
2. Make sure to use social media as a two-way gate of information.  Don’t just use social media to find candidates, use it to provide up-to-date information about the things candidates want to know.  Listing current job openings, tips for job seekers, industry news and recruiter activities can make job candidates feel more connected when they visit your recruiter site.
3. Make it easy for job candidates to apply for jobs through job boards.   For example, don’t require them to fill out field data about their job experience AND require that they upload their resume.  Find out what the minimum information needed is and only request that. Your focus should be on making the process fast and efficient.
4. Follow-up with ALL job candidates. If you’re using the latest ATS programs, you can send out mass emails to job candidates.  Mark resumes in a way that will make it easy to send out slightly personalized emails to job candidates even if it’s a “thanks but no thanks” rejection letter.