When many legal recruiters think of branding, they think of logos and slogans.  But when it comes to branding yourself as a highly sought after recruiter, it simply boils down to reputation. What do potential clients and candidates think about you as a recruiter?  If the answer is, “They don’t really think anything about me,” then you have probably neglected building your reputation (personal brand). Below are a few tips on how you can begin building your recruiter reputation quickly and easily:

1. Create and maintain your presence in both the recruiter and legal industry.  This means legal recruiters should attend events, post on industry related blogs, forums and social networks. You don’t need to do this all the time; but you need to do it consistently over the life of your recruiter career.
2. Deliver consistently good results for your clients, on both the employee and job candidate side.  A recruiter known as the person who can deliver quality candidates is more likely to get the best job orders. And likewise, the recruiter known for placing job candidates well will have access to top talent even in competitive job markets.
3. Make sure your first impression is a good one. The cliché “You never get a second chance to make a first impression” has a lot of truth to it. When interacting with clients and job candidates for the first time aim to put your best foot forward.