In 2010, Outsell, a marketing analytics company announced that “For the first time, advertisers plan to spend more on digital and online marketing and advertising (in 2010), 32.5 percent of the total, than on print, 30.3 percent, an industry milestone crossover event.”  But legal recruiters already knew that, right?  Print advertising for the purpose of sourcing talent has long been dead, especially for professional jobs in the legal industry.  But just in case you weren’t completely convinced that advertising dollars spent in the local newspaper are probably a waste of your marketing budget, take a look at a few reasons why digital advertising is beating out print:

1. Digital advertising allows legal recruiters to reach more job candidates than print.  With one carefully placed ad, recruiters can reach local, national and even international prospects.
2. Digital advertising allows legal recruiters to better target their desired audience.  Using keywords and industry specific job boards, recruiters can minimize the amount of unqualified candidates who will see their job ad.
3. Not only does digital advertising allow legal recruiters to reach a targeted audience on a larger scale than print, it is also more affordable.  Print advertising prices are based on “legacy” systems which cater to the “big boys” pricing out smaller recruiters.
4. Digital advertising often allows recruiters to track responses to their ad so that they can easily find out what is effective and what is not.
5. Digital advertising offers quick delivery so that the time between when you conceive of and post your job ad can be as short as a few hours.