In the field of law, there is often high pressure to conform in many ways. But when it comes to an attorney’s job search conformity can be more of a hindrance than a help.  For attorneys on the hunt for work, “the nail that sticks out is the one that gets noticed.”  So how do attorneys increase their chances of being seen and called for an interview in an increasingly crowded job marketplace?  Let’s take a look at a few tips:

1. Accept that an online presence is no longer an option, it is a requirement. Failure to have an online presence is tantamount to failing to have a telephone or an email address, it’s a sign that you are behind the times. Send the right signal by creating and maintaining a professional online profile.
2. Become an expert in your field. This idea can be intimidating to many attorneys, who may be a little bit modest about their knowledge and expertise. They think, “Who me? An expert?” But the truth is that many of us have expertise that others don’t have and the willingness to share that expertise can make you stand out. Yes, we know you don’t have much time; but writing a weekly blog post analyzing the latest legal trends and cases or agreeing to speak at a conference can do wonders for your professional visibility.
3. Get involved in a noble cause.  What are you passionate about? Promoting and helping your favorite cause is not only a way to fulfill your need to help others; but it can get you noticed by hiring managers.  Consider organizing a charity event, fundraiser or volunteering your legal services to those in need. Once again this doesn’t have to consume all of your time, periodic but sustained involvement in worthy causes has the power to increase your visibility in your profession.