Using social media to recruit candidates can be an effective sourcing
strategy. But some recruiters
don’t understand that social media sourcing requires a few specific strategies
of its own. Below are a few top strategies
for social media recruiting:
1. Narrow your
search. The beauty of social media
and social networks such as Leopard Pride, is that recruiters have the
opportunity to identify and target specific types of job candidates. Many recruiters make the mistake of
casting their nets wide on social networks when in fact they should instead
focus on the important few for whom their message is most relevant.
2. Begin building
relationships with potential candidates before you need them. Recruiters using
social media to source talent should avoid only connecting to candidates when
they have a job order to fill. Smart recruiters understand that to be the most
effective in their social media recruiting they must build a relationship with
their targets before there is a need.
3. Use social
media and social networks such as Leopard Pride to connect to people with whom
you already have a relationship.
Former colleagues, employees, job candidates, and classmates are a good
start in building your online contacts.
Once you have connected to these individuals whom you already have a
relationship, ask them for referrals and make those referrals a top priority.