Have you been
using search engines to find open positions; but find that you’re not getting
the targeted results you need? It could be your online search strategy. Below
are a few tips on optimizing the strategy you use for your online job search.
1.
Don’t
just search for the job title. Job
titles are not always standardized across industries and companies. If you know that a particular job might
be named different things try searching under the most common names for those jobs.
2.
Search
using keywords. Any good job seeker will take the time to compile important
keywords for the job they’re seeking.
Keywords will often include job functions, responsibilities, skills and
experience. For example, a patent
litigation attorney position might be found under the keyword “litigation,”
“attorney,” “engineering,” “software,” and “technology.” It’s important for you to know the most
commonly used words so that you can refine you online job search.
3.
Finally,
using a Boolean search will greatly enhance your ability to put a search engine
to work for your job search. Boolean searches create more accurate search
results by combining keywords in a certain way. Below are the basics of Boolean search:
a.
If
you want to search results with words that are together then place them in
quotes. For example, “patent
litigation attorney” would eliminate items from your search that may have the
words patent litigation attorney but don’t have them together as one phrase.
b.
If
want more than one phrase or words then use the (+) symbol to add items to your
search. For example, “patent litigation attorney” + “software” would return
only search results that had these two phrases in them.
c.
Likewise,
if you wanted to exclude certain phrases or words from you search use the (-)
sign. For example, if you wanted
search results that didn’t include the word “software,” you would search for
“patent litigation attorney” – “software.”