1.     Using email is a quick and efficient way to connect with clients and candidates; but if you’re in the same city with a client/candidate, you may want to also schedule a face-to-face meeting or have a brief telephone chat.  Because so many of us are now only using the internet to communicate, receiving a phone call and/or an invitation to lunch could go a long way in making a lasting impression.

2.     Using online social networks to meet new clients and job candidates is one of the most efficient strategies in use by recruiters.  But because so many of us receive solicitations via email, sometimes email communication is turned into background noise or gets snagged by the spam filter.  That’s why recruiters should also include face-to-face networking as part of their strategy, offering potential clients and candidates the opportunity to put a face to a name.

3.     When there is a problem or a dispute, picking up the phone may be smarter than sending an email.  One of the pitfalls of online communication is that there seems to be so much room for misunderstanding.  This problem is amplified when we use email to resolve a dispute or problem.  Instead of sending an email to handle problems, take the time to pick up the phone and have a real-time conversation.