1.     What is the purpose of your social networking campaign?  Do you want to find certain types of candidates with certain skills and experience?  Are you sourcing for a particular job order or are you looking to just connect with potential job candidates for future job orders?

2.     How will your social networking campaign enhance your overall recruiting strategy? Will it save time, money?  Will it give you access to certain job candidates or candidates in a certain region, city or state?

3.     On which social networking websites are candidates most likely to be found?  A social networking site which specializes in the legal industry may be a better match than a generalized job seeker website.

4.     What action do you want candidates to take?  Once job candidates connect to you on a social networking site, what do you want them to do next?  Do you want them to fill out an application? Do you want them to visit your website? Whatever action you desire, you need to make it clear to the job candidates so that there is no confusion about which step they should take next.