It takes five to
ten times more effort to find a new client than to get repeat business from an
existing client. This is just as
true in the business of recruiting as it is in other industries. So how does a recruiter keep their best
clients and convince them to do business repeatedly? Make sure that you are catering to your existing clients
needs. One of the easiest ways to
do this is by checking in with them at least once a year to find out how you
can serve them better. Below are
few questions you should ask your clients at least once a year:
1.
Is
there anything you would like us to do that we’re not doing already? This is an easy way to let your client
know that you are open to suggestions and on the lookout for improving your
service to them.
2.
What
are some of your immediate and long-term recruiting goals? One of the mistakes that recruiters
make with existing clients is thinking that they know what a client’s goals are
but failing to ask them directly.
By opening a conversation about your client’s goals, you can create
recruiting strategies that help them meet those goals in a fast and efficient
way.
3.
How
have your needs changed since we first started recruiting for your
company? Change is the only
constant, especially in the world of recruiting. This is why recruiters must work hard to make sure that they
remain abreast of any changes occurring in their clients’ business. Whether the change has occurred in the
client’s recruiting needs or in some other area of their business, being aware
of those changes will help you improve service to the client.