Four Powerful Benefits Of Social Media For Recruiters

by Beverly Aarons 3. November 2010 07:55

Social media has completely revolutionized recruiting in ways that are still being discovered. Below are four powerful benefits recruiters get when they use social media for their sourcing needs:

Social media is a highly effective sourcing tool because it expands the size of the recruiter’s prospects without regard to the recruiter’s location. Social media gives the same type of access to a recruiter located in Iowa as one located in New York, effectively leveling the playing field for recruiters located in areas which may not have the type of candidates they are seeking.
Social media attracts a large amount of passive candidates who are currently employed and not actively looking for new employment; but who may be open to “hot” opportunities as they see them. For recruiters, this large gold mine of passive candidates is valuable and may infuse their sourcing with more passive candidates than some traditional sourcing strategies.
Social media allows recruiters to begin building relationships with both candidates and potential clients by providing a platform where they can share ideas, information and resources easily with a group of people who want to see it. Since social media is permission based, recruiters know that when a candidate, employer or even another recruiter reads their blog, forum post or sends them a message, that it is because they “want” to engage not because their attention was grabbed by interruption-based advertising.
Social media is low cost in both time and money because it leverages the internet in a way that allows the recruiters to connect with a large amount of prospects while expending a small amount of time, energy and money.

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Four Powerful Benefits Of Social Media For Recruiters

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