Major changes
are sweeping the college recruiting terrain that will impact how recruiters do
their job. Below are three of the
most important changes that will impact how recruiters source at colleges and
universities:
1.
Widespread
acceptance of social media as a valid and effective tool for communicating on
college campuses around the country and the world has already become the norm.
Recruiters who want to effectively reach high quality job candidates will
create targeted sourcing campaigns that maximize the benefits of social media
used on campuses.
2.
The
use of video technology in helping recruiters and employers meet their sourcing
needs will become more popular on many college campuses. Colleges have already
embraced the virtual classroom which is made possible by video and computer
technology. Recruiters who are
prepared to recruit remotely with the help of video technology will be ahead of
the game.
3.
Many
colleges and universities are becoming viable global players. Some universities located outside the
United States are already positioning themselves to offer quality candidates to
recruiters and employers.
Recruiters need to prepare themselves to reach out to these global
colleges and tweak their recruiting campaigns to meet their needs.