Most recruiters have already heard about the value of online social networks; but the reality is that few recruiters have truly been able to maximize the value they receive from these networks. What typically happens is that most recruiters will amass a number of contacts on LinkedIn and other social networking sites which they fail to develop.  Why is that?  Well when people talk about the value of social networks, they often fail to mention the work that is required to truly reap the rewards that online social networks can deliver.  Below are a few tips on how to maximize the value of your online social networks:

Accept that you cannot connect to and develop deep professional relationships with everyone.  While you can connect and maintain some type of contact with most or your entire online social network you can only develop close professional ties with about 7 to 10 individuals at any one time.

Triage your online social connections.  What is the true value of each social connection in your online social network?  This value should be measured by your needs, wants and the value that the individual connection can bring to your business.  Any connections in your online network that bring a value of “zero” should be eliminated completely. Connections in your online network that bring high value should be given immediate and ongoing attention. Those connections that have some value or can offer potential value should receive some ongoing attention that is automated. For example, you may want to send out a monthly newsletter to those individuals or notify them when your blog is updated.

Do not limit your contact with your online social network to only the internet.  If you have made connections online and wish to further develop that relationship, consider having a telephone conversation with the contact or if you are in the same city set up at face-to-face meeting.  This should be done only for those contacts who offer the most value to your business.