Having a professional online presence is critical to the success of any recruiter.  But what are the best practices of a recruiter who wants to improve their online presence? Let’s take a look:

1. Get and maintain a professional webpage that’s easy to navigate and provides critical information about you and your services.  One of the first things a person does when they meet you is to do an online search.  What will they find?  Make sure they find a professional webpage that will answer their questions and reflect the image you want to project.
2. Start a blog and/or begin writing articles that will benefit employers, job candidates and even other recruiters.  This is a way to make people aware of your presence, remain visible and become a reliable resource that others come to for information.
3. Join a few social networking sites and keep them updated. One of the best and easiest ways to keep up with contacts so that you can develop relationships is to connect with them through a social network.  Remember, keep your personal and business social networks separate.
4. Make a habit of researching what others are saying about you and your company.  One way to do this is to do a web search of you name and/or the name of your company. If you find negative or false information about you or your company on the web, take the time to address. Negative information on the web about your company can damage your reputation.