In a job market that is still swamped with many hungry and talented job candidates, recruiters need to work hard to sell their best candidates to clients who now have many options available to them.  Below are a few tips on how you can convince clients that your candidate is the best choice for their company not just today but in the long-term scheme of things.

1. Do not drag your feet when it comes to presenting job candidates to your clients.  Move as quickly as possible.  Recruiters who keep their pipe line filled with quality job candidates and have an effective process for matching candidates with the right jobs will be best positioned to quickly present clients with appropriate job candidates.
2. Do more than just present the job candidate’s resume and cover letter.  Take the time to really pitch the job candidate.  What makes them special? How do their skills and experience translate into solutions for the client?  When presenting clients with job candidate options include a short note that tells them why this job candidate is a good fit for their company.  If a job candidate was featured in the news or won an award, include this in your note.
3. Follow-up and reemphasize why this candidate is a good choice for the client. While you don’t want to be too pushy, you must not allow too much time to pass before you follow-up with the client.  You must also refresh their memory about why they should not pass up the opportunity to snag this valuable job candidate.