The online space has become cluttered with text, images and videos which all compete for the best candidates’ attention, so how does a recruiter break through the clutter to grab the attention of quality candidates?  By optimizing their job ad in a way that appeals to the sensibilities of quality candidates while enticing them to contact the recruiter.  Below are a few tips on how a recruiter can optimize their job ads:

1. Make sure you have a job title that entices the candidates to read the actual body of the job ad.  Remember, job seekers have limited time and because of this they are often simply scanning job titles before they choose to read an entire job description.  If your ad’s title is not eye-catching you may get passed over by qualified candidates.
2. Include industry specific buzz words in your job ads. Oftentimes, job candidates will use a search engine to find job ads.  If a recruiter’s ad lacks the industry specific buzz words that job candidates use in their internet search, then the ad simply won’t be seen by the right people.
3. K.I.S.S. –Keep it short silly.  It’s important that online job ads are succinct but clear.  Make sure to only include the most pertinent information in your job ad—enough information to entice the job candidate to send a resume. Avoid writing very long job ads.  Once again the job candidate is short on time and most likely won’t read a very long ad in its entirety.