How Recruiters Can Maximize Their Advertising Dollars

by Beverly Aarons 9. April 2010 07:34

The first thing recruiters need to realize is that the print advertising industry is losing momentum against online mediums which have proven more cost effective and better able to reach a wider audience. In 2008, America’s daily newspapers took in a combined $205.441 million in recruitment advertising from Jan 1 through March 31^st compared to $119 million in advertising revenue earned by Monster.com and $141 million earned by CareerBuilder in that same period another sign that many recruiters and employers are turning away from print advertising. Many recruiters are finding that print advertising is not as effective in most cases and in some cases not effective at all when it come to reaching their target audience. And when it comes to spending limited advertising dollars an publication’s ability to deliver is paramount. So how does a recruiter maximize their advertising dollars?

Recruiters looking to maximize their advertising dollars need to do their research and find out what has worked for themselves or other recruiters in the past. Before advertising with a publication, whether online or offline, do your homework, what type of results has the company produced in the past?
Diversify your advertising mediums especially in the beginning. This way you can take a look at different types of advertising opportunities and find out which work best for you. Always try to have a combination of tools when launching any advertising campaigns.
Carefully track the effectiveness of your advertising campaign. How many people have responded to that particular ad? Are you receiving qualified leads from a certain placement? Some companies even provide tracking tools to see how many people clicked through to your website, make sure you use these tools.
Tweak your advertising copy to fit the online market. If you have an ad that is not effective in getting responses, don’t be afraid to change it.

How Recruiters Can Maximize Their Advertising Dollars

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