Preparing for a job fair is important for recruiters who want to effectively leverage their presence at the fair to reach their recruiting goals. However, there are some common mistakes that many recruiters make when attending job fairs.  To help recruiters avoid these mistake let’s take a look at some do’s and don’ts for job fairs:

·       Don’t carry on a conversation with a fellow recruiter while manning your booth.  Many job candidates may be reluctant to approach you if you are conversing with another person for fear of appearing rude.

·       Do make sure that you present a pleasant and approachable demeanor while manning your booth.  Yes, it can be difficult to appear “approachable” for hours, this is why you should consider getting at least one other person to attend the fair with you so that they can relieve you from time to time.

·       Don’t allow the booth’s table to be a barrier between you and potential candidates.  Step out in front of the booth so that there is nothing between you and the job candidate.

·       Do make an effort to engage job candidates as they pass and/or glance at your booth.  Some recruiters may offer passersby the opportunity to win a small prize as a way to get their attention and draw them to the booth.

·       Don’t use your time at the job fair as an opportunity catch up on paperwork, work on your computer or make calls on your cell phone.  Doing so may send the signal to potential candidates that you are busy and unavailable.