Four Things Most Candidates Fail To Effectively Include In Their Cover Letter

by Beverly Aarons 4. March 2010 09:49

How your skills and your experience make you uniquely qualified for the job. While this may seem obvious at first glance, most job seekers fail to effectively include this pertinent information in their cover letter. Take the time to understand what the employer’s needs are then meticulously articulate how you can fulfill those needs.
Highlight only those skills that will help you fulfill the employer’s needs. For example, if the employer is searching for an attorney who has experience in family law, it would be unwise to highlight in your resume the years of experience you have in corporate litigation. And while it is okay to highlight other work experience if you are changing careers, you must be careful to relate that experience to the employer’s needs. When changing careers it will be your number one priority to convince the employer that your skills and experience are transferable.
Emphasize you willingness to learn new skills and adapt yourself to the company’s culture. This is something that most job candidates fail to address in their cover letter. While every employer wants to hire someone who has the skills and experience, they also want a job candidate who is going to fit in well to their existing corporate culture.
Indicate your knowledge about their company. This is rarely done. Most job candidate fire off generic cover letters and wonder why they don’t get a response. If you want to stand out from the crowd, make sure you include information about the company. For example, you may want to congratulate them on a recent expansion, award or some other accomplishment. Or, you may want to mention an article you saw written about the company or about one of their associates. The choice is up to you; but just make sure you let the employer know that you have done your homework and that the cover letter is specifically written for them.

Four Things Most Candidates Fail To Effectively Include In Their Cover Letter

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