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How Recruiters Can Successfully Manage Their Social Networking Tools

by Beverly Aarons 1. March 2010 08:09
Legal recruiters have access to scores of social networking tools, Twitter, LinkedIn, Blogs, Wikis, Job boards and more; but how does a recruiter get a handle on all of those tools?  Let’s take a look:
  1. If a recruiter intends to maximize the benefits of social networking tools and not allow those tools to consume most of their energy and time, they must stay organized.  Take the time identity and assess the social networking tools available to you.
  2. Identify which tools will be most beneficial to you as a legal recruiter.  Some tools are nice to have; but may not be as useful as we think.
  3. Ease of use.  Indentify which social networking tools are user friendly and require the least amount of time and energy.
  4. Prioritize.  Rank your social networking tools by their cost effectiveness, benefits and ease of use.  
  5. Eliminate duplicates.  Try to avoid doing things more than once.  If one social networking tool achieves a goal easily and with the least amount of cost, there is no reason to utilize another tool that does the same thing.  
  6. Stay current on changes that impact your target audience. Some social networking tools may lose favor with your audience while others gain popularity. To use social networking tools effectively you must be willing to be flexible.
  7. Integrate. When possible try to integrate your social networking tools into one effective system that works seamlessly.  This will decrease the time and energy requirements needed to use them effectively.


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