Recruiters who want to build a powerful brand for their company must include word of mouth in their arsenal.  While ads are effective in keeping your brand in front of clients and candidates, word of mouth praise and referrals can give you the edge over other recruiters.  Here are a couple of other reasons why word of mouth is an important part of your branding strategy:

1. When a candidate or client highly recommends a recruiter, it makes your branding more believable. It’s one thing to have an ad that says “we fill job orders in less than a week” but when an employer tells their HR person that you have habit of filling job orders quickly, you’re more likely to get the job order.
2. Word of mouth advertising works double duty for a recruiter because unlike a static ad, individual clients and candidates are able to tell a story which is more memorable than most ads. Remember, people remember stories.

Here are a few tips on getting word of mouth advertising the easy way:

1. Remember to ask every client and candidate for written feedback.
2. Get permission from your client or candidate to use their written feedback on your website and other branding materials.
3. Make sure you’re on review sites and ask clients and candidates to post their reviews on those sites. Check those sites often and address any negative feedback.