Keeping good clients
is critical to every business’ success but it is especially important for
recruiters. One client/employer can potentially produce hundreds of job orders
over the years and make a recruiter’s marketing efforts a lot easier with
quality referrals. So how do you
keep your best clients? Here are a
few tips you guide you:
·
Let clients
tell you how you’re doing. Take
time out at least once a year to find out what it is that you can do to improve
your level of service. You may even want to create a survey that can be easily
completed via email or online that allows your clients to offer their
suggestions for improvement.
·
Become a
source of valuable information for your clients. Take the time to send articles, tips and even information on
upcoming events that you believe will benefit them. This doesn’t need to happen every day or every week; just a
few times a year may be enough to add that extra value most clients appreciate.
·
Help your
clients build their social networks. Do you know someone who could help your
client? Don’t hesitate to send an
email. Sharing contacts that will help a client build their social network and
their business can help you build a long-term relationship based on trust and
reciprocity.
·
Reward your
best clients. Do you have a client who has worked with you consistently over
the years? It’s important that we don’t take any of our clients for granted;
but especially those clients who recognize our value and exhibit loyalty. Long-term clients should always be
offered perks and benefits as a token of your appreciation.