With the adventof social networking sites such as Facebook, LinkedIn and Twitter, recruiters nowhave ample opportunity to connect with both potential clients and candidates.But because the use of social media for business and personal is stillrelatively new compared to more seasoned offline media, there are some groundrules that should be understood and followed before taking the leap.

Keep yourpersonal and business online activities separate.  One of the biggest mistakes that some recruiters make isallowing the commingling of their private and business lives online.  This can create confusion andembarrassing situations for recruiters trying to connect with new clients.  The last thing you want your client tofind is that YouTube video of you ranting about legislation, politicians oreven celebrities you oppose.  Therule of thumb is to keep private and controversial views offline. Suggestion:create an online account just for your family and friends and don’t allowstrangers to get access to it.

Write all ofyour online communication in standard English. Avoid using “internet speak” andmake sure you proofread all emails, comments and posts before hitting the sendbutton.  While the internet is muchmore forgiving when it comes to grammar and spelling errors online, potentialclients may not be so forgiving.

Avoid spam. Yes,persistence is important when pursuing potential clients; but there is a thinline between persistence and spam when it comes to sending emails to potentialclients or posting insistent blogs on a potential client’s blog or webpage.