Having a professional and effective website is an integral part of creating your recruiter brand.  Here are some tips on how you can create a world-class recruiter website, even if you don't have the deep pockets of bigger recruitment firms.

1. Keep it simple.  Commit to having a clean, simple design that is easy to navigate. The simpler the design the cheaper it is to create and maintain.
2. Keep information on your website up-to-date. When candidates and clients see out of date materials on your website it sends the wrong message.  If you are not able to update your website on a regular basis, refrain from including dated information on the website's pages.
3. Include testimonials from clients and candidates. Make sure you get their permission before posting the testimonials on your website. Be sure to include names and website addresses which will give credibility to the testimonials.
4. Create a space for both clients and candidates. Candidates should be able to apply for positions and clients should be able to inquire about using your services through your website. 
5. Include accurate contact information on your website. Your contact information should include a phone number, email address and a postal address.
6. Keep it professional. Don't include personal information on your website. If you are maintaining a blog on your website refrain from posting personal information about yourself. Focus on business oriented blogs only.
   
7. Don't forget to mention how your services will benefit both candidates and clients. Both candidates and clients want to know what makes you different from other recruiters. Use your website to let them know how you're different and why they should choose you.