How To Use Social Networking To Connect With Potential Clients

by Beverly Aarons 22. October 2009 08:57

Before the arrival of social networking tools, recruiters were limited to staying in touch with prospective clients via telephone or even email. But now, with the advent of social networking sites such as Facebook, Twitter and LinkedIn, staying on the radar of potential clients has become easier than ever. Here are some tips on staying in touch with potential clients using social media tools:

Create a professional profile for LinkedIn, Twitter and Facebook.
Invite potential clients to connect with you. Once you sign-up, each of the sites above will ask if you want to invite people in your email account's address book. This is where you need to get savvy. Avoid sending out a generic, mass invites to the 1,000 people in your address book, instead contact them individually and offer customized invites for each. For example, "Hi Judy! It was great meeting you at the Chamber of Commerce dinner last night. I would like to invite you to join my network." Customized invites are more likely to get a response than generic ones.
Once you're set-up on the social media sites, create a system for disseminating useful information to your "friends." This can be new articles, events or other critical information you want to share. But be careful not to overdo it. Sending out information should be done no more than once a week, otherwise people may choose to unsubscribe.

I guess there's always an easier way ...

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How To Use Social Networking To Connect With Potential Clients

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