The power of testimonials given by satisfied clients are
often underestimated by recruiters who are focused on finding new business
prospect and appropriate candidates.
But investing a little time and effort into gathering and posting client
testimonials on your website and/or printed materials can give your company a
boost in the eyes of potential clients.
How To Gather And Use Client Testimonials
1. When clients offer their praise and thanks over the phone or in person,
ask them for permission to post their words on your website or printed
materials. Make sure you send them a quick email to verify the accuracy of the
statement before you post the comments.
2. If you receive thanks or praise via email, make a habit of responding
immediately and requesting permission to use the email on your website or
printed materials.
3. Create a short feedback form or letter asking former and current clients
for their thoughts about your services.
You can send this form via email and ask that they respond via
email. After receiving positive
feedback, ask clients if it's okay publish their comments on your website or
printed materials.
4. When using testimonials, make sure you use the client's full name and company
name. Testimonials by anonymous
clients are ineffective.
5. Use testimonials that are specific.
A testimonial that says "This recruiter is great!" is a lot
less effective than a testimonial that says "This recruiter was responsive
to my needs and able to send us appropriate candidates who met our standards
100%."