How To Create A Powerful Email Follow-Up System

by Beverly Aarons 21. August 2009 09:26

The most successful recruiters know that creating a well organized and long-term follow-up system can help increase sales and save money on advertising. But many recruiters can become overwhelmed at the prospect of following up with so many potential leads. So here are a few tips:

Get organized using a professional contact management program. Don't attempt to create your own program because that's just more trouble than necessary. The best contact management programs allow automated follow-up processes and easy to use functions.
Identify all of the materials you use when following up with clients. That includes, brochures, articles, pre-written letters/notices or anything else you send to clients (or potential clients) on a regular basis.
Organize all of your follow-up material in the order of when you normally send it. You may even want to preprogram some of the material into your contact management program so that it automatically emails to everyone (or selected persons) on a certain date. For example, you may want to preprogram electronic holiday cards in your system.
Digitize as much of your follow-up materials as possible so that it can be emailed (via the contact management system) instead of being sent through the postal service. Email is cheaper and faster.
Create a follow-up calendar that will remind you of who you need to contact and when you need to contact them.

How To Create A Powerful Email Follow-Up System

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