One of the most powerful ways to build or expand a business is through referrals.  And one of the best ways to get referrals is by creating your own referral network.  Below are tips on how to build your referral network:

1.    Join several industry related associations. But don't just pay the fees and receive their newsletter, be active by attending events and getting to know other members. Remember you have joined the group to begin building relationships.

2.    Share you knowledge via workshops, articles and newsletters.  Once you join industry related groups and associations, volunteer to write some articles for their newsletter and showcase your knowledge at a free workshop/seminar.  You may even consider becoming a mentor to someone else.

3.    Refer others.  As you build your referral network, find out what other people need and begin to connect people to what/who they need.  

4.    Ask others to refer you. Don't be afraid to ask for referrals.  Add a "footer" at the bottom of your email that says "We appreciate your referrals" and ask customers directly if they will refer others to you.

5.    Use cyberspace.  Use your online networking skills to create a "buzz" around your business.  As mentioned in tip # 2, share your knowledge via blogs, articles and online workshops. Those who appreciate the information you share will be encouraged to pass it on to others.