I can hear the collective groan.  Many recruiters working independently enjoy being the jack of all trades; but sometimes getting a little extra help especially in an essential area such as marketing, can take your business to the next level.  So here are a few tips that may help you identify the best marketing guru for your team:

1.    The best marketing gurus are up-to-date on the latest and most effective marketing strategies that work for legal recruiters.  If your marketing guru is focused on "old school" strategies such as classifieds to the exclusion of new media marketing such as social networks, then you probably should keep looking.

2.    Is your marketing guru willing to offer "measurable" outcomes so that you can determine if you're actually getting a good ROI?  Good marketing gurus do things that will affect your bottom-line. For example, can he/she increase the number of potential client contacts, repeat clients etc.?
    
3.    A good marketing guru will have a general knowledge of how to create brand synergy that will increase your company's flow of business and profits. Can your marketing guru logically explain why they need to do something and how it will positively impact your business?  For example, if your marketing guru wants to change your website, logo or advertising, he/she should have a good reason to do so. The last thing you want to do is fix what's not broken.