When the economy is in a slump and job orders are slow, many legal recruiters decide to cut back on expenses.  Unfortunately, one of the first expenses some legal recruiters cut is advertising.  But advertising is absolutely integral to any legal recruiter's business success.  So instead of cutting out your advertising expenses, try maximizing your advertising dollars.  Here are a few tips:

1.    Invest the majority of your advertising budget into what works best.  For example, if you're advertising in two magazines and one is generating 10 potential client calls a month, while the other is only generating 2 potential client calls a month, you may want to consider shifting all of your money into the most effective magazine.  Can you advertise more often?  Can you get a bigger/better ad? Maximize as much as you can.

2.    Make sure you have a powerful online presence.  Oftentimes potential clients will Google a legal recruiter before they call. How well designed is your online brand?  Is your website professional? Do you have articles/blogs online that establish you as an expert in your field?  All of these things will help to convert "window shoppers" to clients.

Remember, during an economic downturn, many legal recruiters will reduce their advertising or stop advertising completely.  This may give you the opportunity negotiate cheaper advertising rates and snag the clients your competitors won't reach because they no longer advertise.