Referrals have the power to increase your access to quality candidates.  That's why most recruiters have implemented some type of referral program.  But is your referral program really working?  Or does it have one foot in the grave?  Here are some tips that may help take your existing referral program to the next level:

•    Create a referral component that requires the person making the referral to state why they are referring this particular person. For example, if you use a referral postcard, add a line that says "I'm referring this candidate because…."  This will cut down on the number of casual referrals you receive.

•    Create a semi-public record of referrals you receive so that employees/candidates can keep track of the progress of their referral.  For example, you may want to create a website where referrals can be tracked as they go through the screening process. This will get employees/candidates involved in the referral process and act as motivation for sending in more "qualified" referrals.

•    Offer "exciting" rewards that may be valued more than cash.  For example, you may want to offer gift certificates for a spa or weekend stay at a luxury hotel.

As you aim to improve your referral plan, make sure that you request referrals on an ongoing basis, even during slow times.