Writing effective job ads is an important aspect of every recruiter's responsibilities. Poorly written job ads get poor results, low quality applicants and can create more work for recruiters who need to weed through all those inappropriate job candidates. If you want to attract the best job candidates, then write a job ad that will appeal to them.  Here are few tips:

1.    Understand your target job candidate.  What types of jobs do quality job candidates want?  Do they want a high salary?  Room to grow? Great location? Do they want to work for a prestigious company?  Do they value working independently or working on challenging projects?

2.    As you finish answering the questions above, ask yourself, "Why should the best candidates work for our client and not the competition?"  What advantages does your client have?

3.    When you write your job ad, be specific, never vague.  Make sure you list the exact salary or salary range if possible. Offer details on job responsibilities, workplace culture and what training and rewards the job candidate can expect if they choose to work for your client. For example, you ad might say "XYZ firm prides itself in a fast paced environment that rewards employee productivity with substantial yearly bonuses."

4.    If there are features about your client's job that you know will be selling point, then emphasize them.  For example, if a firm offers an official mentor program that may be something you want to point out in the job ad.

5.    Finally make sure your job ad is written in a dynamic, specific conversational tone (yet professional) and utilize active verbs.  For example, you might say, "XYZ firm invests in their attorneys by offering continuing education funding starting in the first year of employment," instead of saying "XYZ firm offers educational assistance."