When it comes to recruiter productivity, you don't know where you need to go if you don't know where you currently stand. This is why recruiters must measure as many of the essential outcomes in their daily work as possible. And there are several measurable outcomes that are essential to the overall success of your business.  Let's take a look at some of the outcomes you should begin measuring in your business today:

1.    Interview Effectiveness. Recruiters should measure the R.O.I. (return on investment) for candidate interviews.  How many good candidates turn down jobs because of ineffective interviewing?  How many inappropriate candidates are turned down by clients?  How many times do interviews result in a hire?

2.    Passive Candidate Response Rate. We've spoken before on this blog about the importance of passive candidates.  Every recruiter should be actively seeking passive candidates to fill their client's current employment opportunities.  Ask yourself:  How many passive candidates reply to your cold calls and/or voicemails?

3.    Candidate Opt-Out Rate. How many candidates did not apply for a job because the application process was too overbearing?  How many candidates did not take a job because the recruiter took to long to respond to their inquiry?  What were some of the other causes of the recruiter losing candidates?

Measuring these outcomes can help a recruiter get a true picture of where he/she stands in terms of productivity. These measurements will also help recruiters pinpoint which areas are actually working and which areas need improvement.