It’s easy to get, and anyone can acquire it, but most people will never have it because they don’t want it bad enough. They won’t even try to get it, even though it’s economical,easy to obtain, and open to anyone who desires it. And it’s the only thing that  will save you during a recession.

What is it?

It’s your sales effectiveness. That’s the combination of how you persuade other people converging with a disciplined, resilient and values-centered approach to influencing others. Right now, more than ever, this single concept will help you to capture business away from your competitors, because that’s the only place it’s going to come from right now. To make it work, you have to count on your competitors slacking off and not staying on the cutting edge of their sales skills. You don’t have to worry, though. Most companies usually move training and development to the back burner in times of crisis. Don’t do that. You don’t even need a big budget, or any budget for that. Don’t even wait for your manager to help you get better. Take that on yourself, and it doesn’t even have to cost anything. For example, they have these things out now called libraries. They’re free. And they have sales books in them. Or even better, take a $100 dollar bill and go to a book store and make an investment in yourself by purchasing a bunch of sales books. It’s sad to say, but only two out of a hundred who are reading this will actually take this advice and self-initiate the development and honing of their sales skills. So few people are willing to invest in themselves because so few people want to win bad enough. If you want it bad enough, you’ll find a way.

In a competitive situation, like a sporting event, a debate tournament, or combat, the one who wants it more than the other usually wins. Remember who won the race, it was the tortoise.


The Only Recession Solution You Need Continued.....