One of the biggest complaints that many businesses have is that recruiters only call when they are fishing for sales.  This type of dynamic can create a situation where businesses avoid recruiter calls.  One way to avoid this negative dynamic is to keep in touch with clients even when you don't need anything.  But avoid overloading clients with too much contact.  You may want to contact active clients once a month and potential clients once every three months if they are not responsive to your sales efforts. Here a few ways to connect with businesses to keep yourself at the forefront of their minds without the sales pressure:

1.    Send them a copy of an article related to their business.  Usually, people email articles; but since email is often abused and ignored, recruiters may benefit by sending articles via regular mail.

2.    Send hand written thank you cards.  If a client recently did business with you, sent you a referral or valuable information send them an old-fashioned thank you card.

3.    Setup a blog or send out a monthly newsletter with information that benefits the client or potential client.

4.    Ask them for their opinion.  If you've done business with a client recently you may want to send them a survey asking them about their level of satisfaction with you work.  Ask them what you did right and what they think could be improved.