Having a professional online presence is critical to the success of any business; but especially recruiters.  Here are four tips on how you can improve your website.

•    Make your navigation menu visible and easy to find.  The best solution is to keep the navigation simple and easy to use. Don't make your website users click 3 and 4 times to access critical information such as your contact page.

•    Your pages should load quickly.  Don't load down your site with so many fancy graphics and flash animation that anyone without a super high-speed internet connection can't load the pages within a second or two.

•    Make your online presence visually consistent with other corporate materials.  Use the same graphics and style throughout your company's marketing materials including business cards, letterhead and brochures.

•    Include information about your experience and clients, both past and present.  You may even want to include quotes of praise from job candidates and employers.

To find out more, be sure to watch the Leopard Chat episode with Miriam Ellis of Solas Web Design. The Chat will explore the importance and pitfalls of business websites. Miriam will highlight common mistakes designers make and how recruiters can work to correct them.