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Boost The Number Of Quality Candidates Using Referrals

by Beverly Aarons 4. February 2009 13:58
Most recruiters understand the power of referrals to increase the number of quality candidates; but many fail to utilize referrals effectively.  Here are some tips on how to implement a referral system that will work wonders for your recruiting efforts.

1.    Be selective about who you ask for referrals.  Don't hand out referral cards to just anyone.  Target individuals who have proven that they are a high quality candidate and/or employee.  Remember, high quality workers have access to other high quality workers.

2.    Limit the number of referral cards that you give to any individual.  If a candidate/employee knows that they only have a limited amount of referral cards each month, they will be more selective about who they give the referral cards to.  It is recommended that you only give 3 - 5 referral cards to each person a month, with rare exceptions.  Only increase the number of referral cards given to someone if they have already referred a number of high quality candidates.

3.    Give all referrals high priority.  That means handle referrals first. Offering an expedited process to referrals will add even more value to your referral program and increase the likelihood that you will attract high quality candidates.

4.    Offer a generous referral bonus.  Offering referral bonuses of up to $1,000 can be a big incentive for those handing out referral cards.  Look at the referral bonus as an investment that will pay dividends by securing only the best candidates for your job opportunities.

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