Writing
effective job ads is absolutely essential for effective recruiters who want
good results in their recruiting efforts.
Below are a few reasons why writing effective job ads is so important
for recruiters:
1.
Bad ads
attract inappropriate job candidates.
If a job ad is not properly targeted at the type of job candidates the
recruiter desires, then it is just a game of “Russian Roulette” that will
determine what they get. Effective
recruiters make sure they understand their target job candidate and write their
ad in a way that will appeal to that candidate.
2.
Bad ads
make the recruiting process longer.
The longer it takes for a recruiter to find the right candidate for a
client the more likely they are to lose that opportunity or future opportunities
to other more effective recruiters.
3.
Bad ads waste the recruiter’s time,
effort and energy. Recruiters who
have job ads which are vague and untargeted attract a lot of inappropriate
resumes. If there was some type of
easy system for identifying and avoiding inappropriate candidates it wouldn’t
be so bad; but the reality is that a recruiter has so wade through tons of
resumes from inappropriate candidates
wasting valuable energy and time. Writing effective job ads will
minimize the amount of time a recruiter wastes reading the resumes of
candidates who just don’t fit what they’re looking for.