The online space
has become cluttered with text, images and videos which all compete for the
best candidates’ attention, so how does a recruiter break through the clutter
to grab the attention of quality candidates? By optimizing their job ad in a way that appeals to the
sensibilities of quality candidates while enticing them to contact the
recruiter. Below are a few tips on
how a recruiter can optimize their job ads:
- Make
sure you have a job title that entices the candidates to read the actual body
of the job ad. Remember, job
seekers have limited time and because of this they are often simply scanning
job titles before they choose to read an entire job description. If your ad’s title is not eye-catching
you may get passed over by qualified candidates.
- Include
industry specific buzz words in your job ads. Oftentimes, job candidates will
use a search engine to find job ads.
If a recruiter’s ad lacks the industry specific buzz words that job
candidates use in their internet search, then the ad simply won’t be seen by
the right people.
- K.I.S.S.
–Keep it short silly. It’s
important that online job ads are succinct but clear. Make sure to only include the most pertinent information in
your job ad—enough information to entice the job candidate to send a resume.
Avoid writing very long job ads.
Once again the job candidate is short on time and most likely won’t read
a very long ad in its entirety.