Recruiters
who want to build a powerful brand for their company must include word of mouth
in their arsenal. While ads are
effective in keeping your brand in front of clients and candidates, word of
mouth praise and referrals can give you the edge over other recruiters. Here are a couple of other reasons why
word of mouth is an important part of your branding strategy:
- When a candidate or client highly
recommends a recruiter, it makes your branding more believable. It’s one thing
to have an ad that says “we fill job orders in less than a week” but when an
employer tells their HR person that you have habit of filling job orders
quickly, you’re more likely to get the job order.
- Word of mouth advertising works double
duty for a recruiter because unlike a static ad, individual clients and
candidates are able to tell a story which is more memorable than most ads.
Remember, people remember stories.
Here
are a few tips on getting word of mouth advertising the easy way:
- Remember to ask every client and
candidate for written feedback.
- Get permission from your client or
candidate to use their written feedback on your website and other branding
materials.
- Make sure you’re on review sites and ask
clients and candidates to post their reviews on those sites. Check those sites
often and address any negative feedback.