Is Your Social Networking Strategy Working?

Social Networking is the latest buzz word in recruiter circles. But does it really work?  Let’s take a look at what recruiters need to do to get their social networking strategy working the right way:

1.    The first thing every recruiter needs to remember is that social networking is about building relationships.  But before you begin building relationships you need to understand what an online relationship looks like. First off, sending random people links to your job posts is not social networking and it is not going to build a relationship. Yes, we know that your job post is a great opportunity; but if you want to build strong networks avoid spam. And if you are sending unsolicited links or emails, it will be categorized as spam. Think about starting an informative blog or group instead and invite others to join.
2.    All legitimate members of you social network need to voluntarily opt-in to your network. For example, if you send out an online newsletter, it should only go to those people who have specifically requested the newsletter.  Do not take an individual’s business card and then add them to your newsletter distribution list without prior permission. Receiving a business card is not permission to send them ongoing (and unsolicited) emails.
3.      Only allow people into your social network who have been pre-screen and pre-qualified. If you are building a social network of clients who need to hire legal professionals, it would not be productive to fill that network with individuals who are searching for medical professionals or accountants. It’s okay to have multiple networks for multiple purposes but keep them separate and focused. Niche social networks are by nature more effective.
4. Social networking is a two-way street.  If you have a blog, newsletter or online group, don’t just limit your interaction to your network, branch out—visit other blogs, groups and subscribe to other people’s newsletters.  By all means interact.