Cold calling is
a powerful tool for recruiters, especially in economically challenging times.
But if you want to maximize the benefits of your cold calls there are few
techniques that may be worth trying:
-
Research
your cold calling prospects before you pick up the phone. There is nothing worse than getting
names and titles wrong unnecessarily. If you can, take the time to find the
right name and title of the person you need to speak with.
-
Follow a
script. Using a prepared script
will help you jumpstart you conversation and avoid annoying prospects by
failing to quickly get to the point of you call.
-
Make sure
you smile when you’re speaking.
Smiling will help you sound upbeat during your conversation with potential
clients.
-
If a
prospect says they are busy and unable to talk at that moment, ask them when
would be a good time to call again.
-
Don’t be
overbearing. If a potential client says they are not interested, thank them for
their time and move on to the next call immediately.
-
Leave a
message. If you receive a voicemail, take the time to leave a message, you
would be amazed to discover how often voicemail messages receive return calls.
-
Make cold
calling a habit. Set aside time every week to connect with new potential
clients.