Many job candidates, new and
seasoned veterans alike, hate to write a cover letter. But often a cover letter can mean the
difference between having your resume read and responded to immediately or put
in the "read later" pile. And we all know where the "read
later" pile eventually ends up. To help you get more motivated about
crafting an excellent cover letter, let's take a look at some of the realities
of how a cover letter is used and viewed:
- Every job candidate should understand that a
cover letter is simply a brief and powerful sales tool--if done right. If
done wrong it can be a "door closer." The main purpose of a
cover letter is to catch the employer's attention and make them want to
know more. Ideally, a cover letter will convince an employer to call you
for an interview.
- The cover letter is a single page introduction
from you. It is not a rehash of the facts in your resume. In the cover
letter, the candidate must take the opportunity to tell a compelling story
about why they are the best candidate for the job.
- Good cover letters always address an employer's
perspective. When writing a
cover letter, candidates must address the employer's needs, wants and express
how they can bring value to the company. For example, if an employer
emphasized their need for someone who can meet deadlines, you should offer
an example of how your ability to meet deadlines positively impacted a
former employer.
- The best cover letters are specific; but
brief. Avoid long and boring
statements in your cover letter. Get to the point quickly and do it in a
way that piques the interest of the employer.