Job Seekers Must Create Their Unique Brand

by Beverly Aarons 2. September 2009 08:43

Companies usually receive the golden advice of creating a powerful brand identity. For businesses, brand identity can help attract or repel new business. But what about individual job seekers who are competing with thousands of other candidates? How do individual job seekers create a "job candidate" brand that is unique and powerful? Here are a few tips on creating a powerful job seeker brand:

Create a list of qualities about yourself that make you different and relevant to the industry and the position you're seeking. Basically, how do you bring value to the job and industry? Get specific.
Now create a "pitch" using those special qualities that you can mention to new contacts or include in your cover letter or even bring up in your interview. The "pitch" should be short, natural and easy to understand.
Clearly define which employers and/or positions that would benefit the most from your special set of skills and experience. Also research the employers and find out what would be the best way to market yourself to them. Try to think creatively. Is there an upcoming conference, workshop or event where the company will have a presence? If so, make it your job to position yourself at the event.
Create a powerful physical presentation. That means more than just a professional resume and cover letter; it also means a professional image. Consider updating your personal style to present the professional image you're trying to project. This is especially important for recent law school graduates.

Job Seekers Must Create Their Unique Brand

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